Our Story

We’re a group of five business students who came together in high school with a shared passion for entrepreneurship. Eager to apply what we were learning in the classroom to a real-world project, we set out to create a brand that represented our home state. We wanted to capture the essence of where we come from—celebrating local pride, authenticity, and the spirit of adventure. By combining our skills in marketing, finance, and design, we built a brand that reflects our journey and vision, and we’re excited to share it with you.